Social media represents the best and the worst of this digital generation. It can create strong collaborative cultures that serve to flatten traditionally hierarchies or it can become a marketing tool for businesses to shill their products.
In her book, “Get Bold”, Sandy Carter (IBM Vice President of Social Business) brings us the concept of a social business. Social business differs from social media in terms of the level of integration into the heart of the business. Social business should be a way of life that promotes openness within an organization and with its customers. We can adapt her concept of a social business to that of social organization in an educational concept. All schools must make use of the best aspects of social media to create an open environment that connects all stakeholders together to promote student success.
The darkside of social media means that schools must have a carefully crafted policy for social media integration. Steven Anderson, prolific blogger from “Blogging about the Web 2.0 Classroom” put together a comprehensive set of guidelines complete with resources to help both schools and boards create guidelines of their own. I have embedded this document into the image below: