My 7 year old son is an insanely passionate baseball fan. Like many boys in the city of Toronto, he loves Jose Bautista (the Blue Jays star rightfielder). Despite going to games and seeing him play live, Bautista seemed like a distant, almost mythical being to Liam. He seemed like a TV character rather than a real person. Two seasons ago, we started to follow Bautista on Twitter. We added a whole slew of other MLB players as well. Liam was fascinated by seeing what they had to say on a daily basis. During that season, Bautista got hurt. Nothing major (unlike last year’s season-ending wrist injury) but Liam was VERY concerned. We tweeted Bautista expressing our concern and wishing him the best on a speedy recovery. Something very cool happened next, Bautista responded. It was just a quick thanks but Liam was overjoyed. His hero did not seem so far away at all. A connection was made and Bautista became real to Liam rather than mythical. Rather than admiring from afar, Liam had connected.
This is the power of connective technology; moving from the ASPIRATIONAL to the ACTUALIZED. Change has long been in the hands of those at the top of linear and hierarchical organizations. One way communication modes like TV served to cement this reality. It is time that we stop simply aspiring to change schools or aspiring to create 21C programs and time to acting on our best intentions.
Watch the two commercials below; both are related to the London 2012 Olympics but with different approaches. What stands out?
Right from the Gold filter to the glory shots of Phelps, the Visa commercial puts the athlete on a pedestal. He is beyond our reach; his greatness is to be aspired to rather than to be achieved by the everyday person. The implied message is that Michael Phelps is great and you are not.
Nike on the other hand sticks a huge middle finger up in the direction of the whole contrived modern Olympic experience. The company still makes use of celebrities but FAR less than in days gone by. Nike espouses the belief that if you can breath, then you are an athlete. Greatness is not something only to aspire to, it is something to reach out and grab. It is tangible, real and achievable.
It is time to stop aspiring for school change and it is time to do it. Mistakes will happen but we must learn from them, recalibrate and move forward. No more fear and no more excuses because our students deserve more from us. This year, I implore the teachers out there to try something new as often as possible. Administrators, start making the macro level changes necessary to allow the community members to succeed in this new era.
We can all find our greatness, rather than admire someone else’s!