Reed Hastings, CEO of Netflix, is BAD ASS. First he fronted the attack that took down Blockbuster and its clones, now he has network television firmly in his sights. On its debut weekend, 670 000 people “binge-watched” all 13 episodes of “House of Cards” Season 2. That represents 2% of all Netflix subscribers. In another coup, Hastings signed a deal with Marvel Entertainment in late 2013 to air three new original shows based on Marvel characters on Netflix. He has led the creation of a streaming platform that mixes Netflix original content and studio features.
Netflix has created the ultimate win – win – win. Viewers get to choose both when and what to watch, studios get royalties as well as audience and Netflix gets paid. A content platform also leaves room for growth and innovation. Educational leaders could learn a thing or two from the Netflix story.
Professional development in education is broken. Caught in “activity traps”, PD sessions that reach a miniscule percentage of the system rule the day. Any other industry that behaved in such a manner would be ripe for disruption. Instead of trying to improve current processes, we need to ask new questions and investigate new possibilities. What if the central level of a school board served as a platform a la Netflix? Imagine if the goal was to find excellence in the field and support its scaling? Rather than pushing PD out to the system, ideas from the field would be solicited through targeted design questions and openness to on-going projects.
The goal is to create a network that is simultaneously tight and loose. The values of the board represent the tight portion of the network. The loose part stems from the fact that specific areas or hubs are empowered to generate ideas. Central would use its resources to support the scaling of proven ideas. Prototype and test ideas that have contextual value and then work to make them repeatable. People are now empowered to be agents of change within their system.
Netflix is successful because it has a vision. It has created a platform for content, and has left the content creation to those who do it best. It has offered people choice and a measure of self-determination. Netflix is constantly evolving and has proven to be a truly disruptive innovation.