Reed Hastings, CEO of Netflix, is BAD ASS. First he fronted the attack that took down Blockbuster and its clones, now he has network television firmly in his sights. On its debut weekend, 670 000 people “binge-watched” all 13 episodes of “House of Cards” Season 2. That represents 2% of all Netflix subscribers. In another coup, Hastings signed a deal with Marvel Entertainment in late 2013 to air three new original shows based on Marvel characters on Netflix. He has led the creation of a streaming platform that mixes Netflix original content and studio features.
Netflix has created the ultimate win – win – win. Viewers get to choose both when and what to watch, studios get royalties as well as audience and Netflix gets paid. A content platform also leaves room for growth and innovation. Educational leaders could learn a thing or two from the Netflix story.
Professional development in education is broken. Caught in “activity traps”, PD sessions that reach a miniscule percentage of the system rule the day. Any other industry that behaved in such a manner would be ripe for disruption. Instead of trying to improve current processes, we need to ask new questions and investigate new possibilities. What if the central level of a school board served as a platform a la Netflix? Imagine if the goal was to find excellence in the field and support its scaling? Rather than pushing PD out to the system, ideas from the field would be solicited through targeted design questions and openness to on-going projects.
The goal is to create a network that is simultaneously tight and loose. The values of the board represent the tight portion of the network. The loose part stems from the fact that specific areas or hubs are empowered to generate ideas. Central would use its resources to support the scaling of proven ideas. Prototype and test ideas that have contextual value and then work to make them repeatable. People are now empowered to be agents of change within their system.
Netflix is successful because it has a vision. It has created a platform for content, and has left the content creation to those who do it best. It has offered people choice and a measure of self-determination. Netflix is constantly evolving and has proven to be a truly disruptive innovation.
At its best, Twitter is a sanitized form of voyeurism – an intimate view into the world of others minus the creepy “peeping Tom” stuff. There are some schools in my board I know lots about and others, ZIP! It is not through my board’s central communications that I learn about these schools but rather through the Tweets of those dwelling within the walls of those schools. My Personal Learning Network relies more on Twitter than any other source. Technology is transforming our society into an “on demand culture”. Information must be accessible instantly or we move on to another source. I don’t believe in going all “grumpy old man” and criticizing this new-fangled thinking, rather I believe in leveraging it. My favourite old Irish story is about the town gossip who goes to confession because of all the rumours that she’s spread throughout the town. The old priest listens carefully and the gossip waits in baited breath for the penance. The priest tells her to go home and take a pillow and a knife to the roof of her house. The priest then tells her to cut open the pillow, shake the feathers out of it, wait ten minutes and then go retrieve each and every feather. The gossip gasps and tells the priest that her given penance is impossible to carry out, “How can I possibly put the feathers back after they have spread out in so many directions?” The old priest points out that the feathers in the wind were irretrievable just like the rumours she spread. Just like the feathers in the wind, there’s no going back when it comes to demanding more transparency and access to information. As much as I hate this expression, “it is what it is.” I believe also “that it is because it needs to be.”
Schools have an obligation to protect the privacy of all members of the school community. No one has a right to know personal details but there is nothing stopping schools from sharing the learning in the school. We need to embrace the idea of the glass schoolhouse whereby community members know what’s going on within the school. We can talk all that we want about engagement but no measure or program will be successful if the community does not feel truly in the loop. I’m not talking about bake sales, BBQ’s or extra-curriculars. I’m talking about the teaching and learning. I have two kids in school, one in Grade 2 and the other in SK. The only thing that I know about the teaching and learning comes from the kids. Good luck getting a clear picture from a seven and a four year old (she’s a December baby). This has to change. I’m not looking for specifics about individual kids, I want to know about the programs and the respective progress of those programs. I drive by a school on my way to work each day that still has information from May of last year on the sign in front of the school. There’s 10 grand well spent! We can’t ask for engagement without information. The disconnect between school and “the real world” continues to grow. Countless companies and organizations are embracing connective technology to draw the user into the product ecosystem while education continues to keep stakeholders at arm’s reach.
In my opinion, ALL education leaders MUST have an active digital presence. This presence humanizes our leaders and adds new depth to school community. My target is the educational leader, not the classroom teacher. Our leaders must model this practice and set the tone for transparent but respectful information sharing. If you are an educational leader without a digital presence, why? If it’s because of a lack of technological knowledge, get over yourself and go ask for help. If it’s because of an attitudinal disposition, get over yourself EVEN MORE. It is incumbent upon you to grow community to support student success. The more that we share, the more the knowledge base grows. Our job is to the serve the best interest of our students, point blank. Sharing is a major creative and developmental force throughout most areas of the economic and social world. Sadly, this is not the case in education.
Twitter ain’t rocket science people and neither is sharing!