Transparency is not a dirty word.

At its best, Twitter is  a sanitized form of voyeurism – an intimate view into the world of others minus the creepy “peeping Tom” stuff. There are some schools in my board I know lots about and others, ZIP! It is not through my board’s central communications that I learn about these schools but rather through the Tweets of those dwelling within the walls of those schools. My Personal Learning Network relies more on Twitter than any other source. Technology is transforming our society into an “on demand culture”. Information must be accessible instantly or we move on to another source. I don’t believe in going all “grumpy old man” and criticizing this new-fangled thinking, rather I believe in leveraging it. My favourite old Irish story is about the town gossip who goes to confession because of all the rumours that she’s spread throughout the town. The old priest listens carefully and the gossip waits in baited breath for the penance. The priest tells her to go home and take a pillow and a knife to the roof of her house. The priest then tells her to  cut open the pillow, shake the feathers out of it, wait ten minutes and then go retrieve each and every feather. The gossip gasps and tells the priest that her given penance is impossible to carry out, “How can I possibly put the feathers back after they have spread out in so many directions?” The old priest points out that the feathers in the wind were irretrievable just like the rumours she spread. Just like the feathers in the wind, there’s no going back when it comes to demanding more transparency and access to information. As much as I hate this expression, “it is what it is.” I believe also “that it is because it needs to be.”

Schools have an obligation to protect the privacy of all members of the school community. No one has a right to know personal details but there is nothing stopping schools from sharing the learning in the school. We need to embrace the idea of the glass schoolhouse whereby community members know what’s going on within the school. We can talk all that we want about engagement but no measure or program will be successful if the community does not feel truly in the loop. I’m not talking about bake sales, BBQ’s or extra-curriculars. I’m talking about the teaching and learning. I have two kids in school, one in Grade 2 and the other in SK. The only thing that I know about the teaching and learning comes from the kids. Good luck getting a clear picture from a  seven and a four year old (she’s a December baby). This has to change. I’m not looking for specifics about individual kids, I want to know about the programs and the respective progress of those programs. I drive by a school on my way to work each day that still has information from May of last year on the sign in front of the school. There’s 10 grand well spent! We can’t ask for engagement without information. The disconnect between school and “the real world” continues to grow. Countless companies and organizations are embracing connective technology to draw the user into the product ecosystem while education continues to keep stakeholders at arm’s reach.

In my opinion, ALL education leaders MUST have an active digital presence. This presence humanizes our leaders and adds new depth to school community. My target is the educational leader, not the classroom teacher. Our leaders must model this practice and set the tone for transparent but respectful information sharing. If you are an educational leader without a digital presence, why? If it’s because of a lack of technological knowledge, get over yourself and go ask for help. If it’s because of an attitudinal disposition, get over yourself EVEN MORE. It is incumbent upon you to grow community to support student success. The more that we share, the more the knowledge base grows. Our job is to the serve the best interest of our students, point blank. Sharing is a major creative and developmental force throughout most areas of the economic and social world. Sadly, this is not the case in education.

Twitter ain’t rocket science people and neither is sharing!

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No more waiting, find your Greatness!

My 7 year old son is an insanely passionate baseball fan. Like many boys in the city of Toronto, he loves Jose Bautista (the Blue Jays star rightfielder).  Despite going to games and seeing him play live, Bautista seemed like a distant, almost mythical being to Liam. He seemed like a TV character rather than a real person. Two seasons ago, we started to follow Bautista on Twitter. We added a whole slew of other MLB players as well. Liam was fascinated by seeing what they had to say on a daily basis.  During that season, Bautista got hurt. Nothing major (unlike last year’s season-ending wrist injury) but Liam was VERY concerned. We tweeted Bautista expressing our concern and wishing him the best on a speedy recovery. Something very cool happened next, Bautista responded. It was just a quick thanks but Liam was overjoyed. His hero did not seem so far away at all. A connection was made and Bautista became real to Liam rather than mythical. Rather than admiring from afar, Liam had connected.

This is the power of connective technology; moving from the ASPIRATIONAL to the ACTUALIZED. Change has long been in the hands of those at the top of linear and hierarchical organizations. One way communication modes like TV served to cement this reality. It is time that we stop simply aspiring to change schools or aspiring to create 21C programs and time to acting on our best intentions.

Watch the two commercials below; both are related to the London 2012 Olympics but with different approaches. What stands out?

VISA:

NIKE:

Right from the Gold filter to the glory shots of Phelps, the Visa commercial puts the athlete on a pedestal. He is beyond our reach; his greatness is to be aspired to rather than to be achieved by the everyday person. The implied message is that Michael Phelps is great and you are not.

Nike on the other hand sticks a huge middle finger up in the direction of the whole contrived modern Olympic experience. The company still makes use of celebrities but FAR less than in days gone by. Nike espouses the belief that if you can breath, then you are an athlete. Greatness is not something only to aspire to, it is something to reach out and grab. It is tangible, real and achievable.

It is time to stop aspiring for school change and it is time to do it. Mistakes will happen but we must learn from them, recalibrate and move forward. No more fear and no more excuses because our students deserve more from us. This year, I implore the teachers out there to try something new as often as possible. Administrators, start making the macro level changes necessary to allow the community members to succeed in this new era.

We can all find our greatness, rather than admire someone else’s!